11/23/2023 0 Comments Free play pokies![]() It’s a curious plot twist for a show which frequently highlighted the dangers of problem gambling. The company, dual-listed on the ASX and in the US, will roll out the new games next year. With Squid Game racking up a record 1.65 billion hours of viewing in its first month, Light & Wonder will now try to convert that brand power into gambling dollars. ![]() “Squid Game has these gamification elements to it, these very simple childish kinds of games, that really lends themselves to a unique gambling experience,” CEO Matthew Wilson told Capital Brief from Las Vegas. Two years after Squid Game became the most-watched ever season on Netflix, the TV show is undergoing an unusual adaptation.Īs part of Netflix’s first gambling deal Light & Wonder, the US$8 billion gaming company listed in the US and on the ASX, has licensed the franchise’s IP to leverage across its poker machines. ![]()
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